Experimentation is as valuable as success. The future of your company depends on innovation, creativity and empathy through human-centred design.
Entrepreneurship is a catalyst for change 
We believe corporations have a powerful voice and a social responsibility. We work with purpose-driven companies that are building a product or service to create positive impact. Success to us, is more than just profit. We believe that doing good IS profitable, and we help you communicate values through thoughtful design. 
We make business personal
“In order to connect, we have to allow ourselves to be truly seen.” 
– Brené Brown
We help you define your company’s core purpose, and the impact you want to make. We think first, create second. We help companies impactful communication by identifying their purpose through a collaborative, holistic process rooted in strategic design thinking. We take a deep dive into a business problem by using a holistic, cross-disciplinary approach that merges business, technology, psychology, and design thinking to identify issues, bring clarity, and lay a foundation that allows us to roadmap design solutions. A solid vision creates design that resonates. After all, people don't fall in love with corporations, they fall in love with personalities.
What our clients have to say
“Thank you to the team at Studio Wulf for delivering a fantastic project on time and on budget! It can be challenging to work with a new agency, as they must quickly get up to speed on your brand, your needs and all the nuances in between. Nevertheless, Linna and her team made impeccably quick work of getting to know us and essentially speaking our brand language eloquently and fluently. The team excelled in mapping out an in-depth customer journey that helped illuminate strengths and weakness in our communications, offering invaluable insights for how we could improve the experience for our customers. Lastly, I was extremely impressed with the overall process. As with most organizations these days, managers’ work with pretty lean teams, so I leaned heavily on Studio Wulf throughout the process and they managed my expectations with grace and helped me communicate the healthy progress back to my executive team with beautiful visuals and easily shareable documents. Looking forward to the next project we can work on together!” 
— Katrina Bolak, Customer Onboarding and Engagement Manager, The Globe and Mail  

“We approached Linna at Studio Wülf to create a custom Chinese New Year pocket square to celebrate the Year of the Rooster at Harry Rosen. I was impressed by Linna’s professionalism—she took little time in understanding our brief, and was enthusiastic in delivering new ideas, being considerate of any feedback or questions. The whole process was smooth and we were very happy with the result. I would not hesitate to recommend Linna and Studio Wülf.”
— Christine Kwan, Art Director, Harry Rosen 

“We've been working with Studio Wulf for almost 8 years now and we continue to be impressed with their creativity, designs and attention to detail.  Over the years we've collaborated with them on many projects and they've always provided a great balance between meeting the guidelines we need to work within and bringing their own creative ideas to the table.  Their expertise in a variety of creative specialties allows us to bring all kinds of projects to them and they're always up for the challenge.  In addition to their creative skills, they are extremely organized which makes our day to day communication and project management quite seamless.”
— Earth Rated Team

"I have had the pleasure of working with Studio Wulf and Linna Xu on a few occasions over the past 7 years. Linna has always demonstrated professionalism, respect and clear talent. As a non-profit research centre working closely with the public, we value Linna's ability to quickly figure out the best way to communicate our message visually. I never hesitate to recommend her and Studio Wulf."
— Anne Rochon Ford, Co-Director, National Network on Environments and Women's Health, York University

“Studio Wulf listened carefully to all of our vision, goals and ideas, worked diligently to give us a variety of options based on our feedback, and brought us through the design process with patience, grace and kindness. We were immediately at ease with their professional and personal manner. We are thrilled with our new logo, and we are grateful that we found Studio Wulf and welcomed them into our world. Thank you!”
— Michelle Lem, Founder, Community Veterinary Outreach

“Studio Wulf provided great support and flexibility in working with us on developing a resource on hand and skin protection for nail salon workers. The design of our resource came together beautifully, and the studio's ability to be creative and adaptable as our project evolved was a big asset to our community based health initiative. They were patient and understanding with our process and produced beautiful materials for the project that continue to be a strong component of our outreach and community education work.”
— Marika Heinrichs, Central Toronto Community Health Centre
“Studio Wulf is great at what they do! We were able to work directly with Linna, the founder and the principle director of the firm. She is very professional yet friendly; prompt with deadlines and has excellent communication skills so it was an efficient process throughout the project. Also, she understands the challenges that smaller businesses face and we appreciated her and her team’s creativity and resourcefulness to help us get a great value from our investment and bring our brand’s story to life.”
— Will Chen, founder, P.L.A.Y.
Who we are
Linna Xu, CEO & Founder 
Linna founded Studio Wülf on her love of branding and being able to take her dog with her to work every day. She's studied and worked internationally in Germany and at home in Toronto, working on brands like Algenist, Perricone MD, Workopolis, Coca Cola, and Bell. Notable projects include branding and launching Hazlitt Magazine, Random House's online platform, and she was the designer and calligrapher of the 2016 Lunar New Year of the Monkey stamp by Canada Post. Her awards include the Adobe Design Achievement Award for packaging, Applied Arts Packaging Award, and The Zinc Award for Typography by the Registered Graphic Designers of Ontario. She's also been published internationally in several packaging and typography books by Gestalten, The Grand Girls Anthology by Magnet Verlag, Coupe Magazine, and Form Magazine.

The Team
Sharon Pang, Designer
Gillian Xu, Designer
Lily Kao, Designer
Judy Gu, Photographer
Jason Yong, Developer
Mochi, Professional Document Shredder
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